Group strategy

We aim to penetrate the vehicle value chain with competitive products and services that maximise our share of the customer's vehicle investment and engender loyalty.

Our
vision

To improve people's lives by envisioning, innovating and creating new avenues of access to leading-edge mobility solutions (products and services) at competitive prices through our strong relationships with suppliers and principals, while ensuring sustainable value creation for all stakeholders, as trusted partners to original equipment manufacturers (OEMs) and business partners to customers in the geographies in which we operate.

Our
mission

We create value for customers and build market share through relevant, innovative products and exceptional service at competitive prices. We deliver returns to shareholders through operational alignment, collaboration across the supply chain, and the reduction of complexity, duplication, expenses and capital employed, while mitigating currency risk.

Our progress and performance are delivered by a diverse complement of highly competent and experienced individuals and teams.

Our
values

To be fair, accountable, driven and ensure that we operate in an environmentally friendly and responsible manner.

We comply with rules and regulations, operating at the highest levels of integrity and ethics, and ensuring our business practices are not discriminatory.


We are well positioned to maintain our leading position in South Africa and grow in selected international markets. Our strategic focus remains on deepening our competitiveness and relevance across the automotive value chain, by driving organic growth through optimisation and innovation, and with selective bolt-on acquisitions.

Our short-term focus is to ensure the resilience of the Group in the volatile and uncertain environment resulting predominantly from the impact of COVID-19. Our long-term strategic priorities remain unchanged and are focused on ensuring we are the leading automotive group in South Africa, with a selected international presence in the UK, Australia and limited presence in South East Asia, and Southern and East Africa.

Read more about our immediate response to COVID-19 and actions taken in the sections of the report that follow.

Our medium-term value-creating priorities

Our strategic initiatives underpin the delivery of our aspirations

Import and Distribution   Retail and Rental   Financial Services   Aftermarket Parts
  • Enhance customer experience throughout the vehicle ownership cycle.
  • Improve our share of entry level vehicles, and small and medium sports utility vehicles (SUVs).
  • Expand aftersales product offerings.
  • Grow parts and service business.
  • Manage costs and forward cover in line with the Group policy.
  • Extend range of vehicle models.
  
  • Grow pre-owned vehicle market share.
  • Rationalise dealership footprint, aligned to OEM strategies, and refine multi-franchise model.
  • Enhance retail strategy and customer experience throughout the vehicle ownership cycle.
  • Invest in technology to drive digitisation and support customer service and experience.
  • Manage costs.
  • Selective bolt-on acquisitions to improve brand representation.
  • Optimise passenger dealership model (UK and Australia).
  • Enable rental de-fleets via Auto Pedigree dealerships.
  • Optimise rental business to adapt to new market realities.
  • Combine Europcar and Tempest outlets.
  
  • Expand offerings and drive further integration into dealer networks.
  • Continuously align with digital, automation trends and changing customer needs.
  • Continue to focus on fintech developments and leverage relationships with financial institutions and joint ventures.
  • Innovation hub:
    • develop innovative products and services;
    • drive group-wide innovation; and
    • foster a culture of innovation.
  
  • Grow retail footprint and optimise structure, supported by franchisees.
  • Drive optimisation of the supply chain via Chinese operations.
  • Strengthen the core business through improved efficiency and volume buying.
  • Grow membership of buying groups.
  • Invest in IT to drive digitisation and e-commerce expansion.
  • Rationalise distribution centres in South Africa and China.
OUR PEOPLE   SOCIAL AND ENVIRONMENTAL IMPACT
  • Develop a skilled, diverse and motivated workforce.
  • Strong focus on transformation, succession, and empowering employees.
  • Encourage a high-performance culture with tailored training and development opportunities for all levels of staff.
  
  • Manage the economic, social and environmental consequences of our activities and actively strive to uphold our commitments to all stakeholders.

We aim to:

  

Our key competitive advantages:
  • Deliver stable profit margins and strong cash flows.
  • Maintain a strong balance sheet and liquidity to fund working capital, invest in diversified growth through selective bolt-on acquisitions, leverage vertical integration strategies and support share buy-backs.
  • Maintain a reliable dividend policy.
  
  • Fully integrated business model.
  • Well positioned to maintain leading retail market share in South Africa.
  • Unrivalled scale that underpins a differentiated value proposition.